In 2017, Limona, a bottle full of Mediterranean had a redesign of its 0.25L glass bottle and the launch of its extensions – Limona Mint, Limona Elder and Limona Ginger & Honey. That asserted the product’s connection to the beauty of the Mediterranean lifestyle, an important part of the brand. A positive feedback from the market and increased sales in the HoReCa channel prompted expansion of activities in the Retail channel as well.
To make our consumers more comfortable when enjoying Limona, Limona Mint and Limona Elder were launched in PET bottles of 0.5L and 1.5L. As Limona Original has been available in PET packaging since 2011, this was an opportunity to refresh the look of the whole product line. It is important to mention that Limona’s portfolio includes a slightly carbonated and non carbonated products for consumers of all ages and affinities.